This is part 4 in a 4 part series I am doing on how to grow your business without hype. This week I want to share with you the mindset and practical way you create trust with your brand.
What makes someone effective at growing a coaching business is their work ethic and how well they stay consistent in serving throughout the whole year. When I launched my first business, SUCCESSnotsabotage, I didn’t have any marketing experience, but I had been practiced in prayer, follow up in ministry and just being faithful with my friendships. In other words, I knew how to stay paced with people until they grew. I was willing to learn new skills until I could hire out.
With that said, I am big on watching what people do CONSISTENTLY and not just what they say about themselves. I have a little different way of doing business than most coaches in that I look at my business as a ministry, so for that reason, I am not money driven. I am driven by transformation and profit’s second.
Here’s what you need to know. TRUST takes time to build and it won’t happen unless you are consistent to serve every week and every month for YEARS.
Then when you are meeting with potential clients, I don’t like to talk to them about my more expensive coaching. I want to just help them get plugged in because I want to spend some time watching their life and actions. When people come to me and want private coaching, I often down-sell them! I ask them to join my Leadership track first. Now I do this for a couple of reasons.
- I know from my own experience in business that people are missing boldness, creativity on how to serve and consistent execution skills. That’s a leadership issue, not a business problem! Who likes to knock on doors, cold call or challenge people with the truth of the gospel? Anyone? No, none of it is comfortable. But if you believe it will save someone pain or suffering than getting bold! Seriously, you can learn for under $2,000 rather than 5 to 10,000 in higher end business coaching.
- I know I can save them money and help them grow their leadership skills to a place they are consistent. I will keep them encouraged and accountable there which is frankly why most people quit before they make money (not because they don’t have what it takes). Ninety percent of business or ministry is work ethic and perseverance, and that happens better with learning how to stay paced. Create an identity and culture for your business, not just a product!
- When people know you’re not after their money but helping them get results they will invest more money with you when they are ready. That comes from your casting a bigger vision for them and helping them attain it. Clients who have been on my team and wanted to attend an in-person event I am doing that cost one or two thousand, know from being part of my lower end programs that I will tell them the truth. I can look at the work they have done and told them honestly if think they have what it takes to go to the next level. That doesn’t always guarantee they will be successful because I can’t do the work for them but at least I can see a track record of what they have done in the past!
So as you consider building bigger programs financially with a deeper investment for your client, think of this. Stay away from the rah-rah emotional talk and hype. Pray, walk in integrity and then help people receive TANGIBLE RESULTS. Start with a core product that helps them stay consistent with their leadership and make it doable financially for every mom or dad. You want them to be able to integrate this into their every day life.
Then when they see that they can build success with simple strategies, invite them to become more disciplined with their time and focused on how they serve people. Always associate investing money with becoming more disciplined! Developing products is not hard but it does take you thinking strategically ahead. Expanding your business is going to require you to have to learn, implement and teach new systems and there’s a learning curve in all that, but you don’t go to the next level of profitability without a better system. I have experienced it about five times now in my personal life and business. There’s a crisis, and it brings me to a place of expansion that overwhelms me with having to block my time better and develop a better system for myself, my family or my clients.
Think about anything that bought you more environmental, emotional peace or financial stability. It’s most likely because you had to take the time to prune, organize and plan for what you wanted to see result wise. You had to do it consistently for a long while. During this period you built trust. People trust what they watch you be faithful in the long term. This is why if you aren’t in 100% committed to building long-term results, you can’t ask God for a blessing. He’s an inter-generational God. That was a freebie!
Need help building your leadership? Get started here!
Faith forward! Bec:)