There are so many Christians who tell me they want to get paid to speak, write, coach or be an expert in their field—but without identifying your ideal client or audience, you won’t be able to be profitable doing what you love and what God has called you to do.
Stepping into your boldest identity zones and calling for your business is quite a journey, and it starts with a lot of ground work. Proverbs 18:16 says, “A man’s (woman’s) gift…brings him/her before great men” (NKJV). The biggest thing I want you to know today as you begin this process is you won’t have perfect clarity, so you have to move forward FIRST with courage. You will gain the clarity through the work like this I am giving you, but courage is what you need first to launch. Most Christians just get stuck on this first step because they keep waiting on God to drop down some open door for speaking, writing or coaching.
Your business won’t grow because you have a good heart, love God and pray hard. It will increase because you discover what concrete results you can produce for people and they will pay you for that. So, the faith and courage are what launches you out into your calling. The business work is what makes you grow.
As you do this consistently and faithfully, you are now positioned to walk in your higher purpose and greater calling. On a side note, this is often where you get more tension because you are impacting lives for Christ through your leadership and business.
These are all steps that are entirely healthy and necessary if you are going to want to get paid as a Christian speaker, coach, writer, public figure.
Narrow Down Your Boldest Identity Zones
What subjects could I teach on with passion and enthusiasm? When you begin to talk about this topic, do people sit up and pay attention? Write down 5 to 10 topics that you could talk about passionately. Circle your top 3 in red as possible bold identity zones. You want to narrow yourself down to three and stay focused on these. Are these 3 zones ones that you could spend 15 to 45 minutes a day acquiring more knowledge in, investing money into growing, and developing content around? If you can answer yes to this and you’re willing to do the work to move into being an expert in that realm, move forward into the next step.
Identify Who You Get Great Results With
Who specifically do I get the BEST results with? Male or female? Professional? Entrepreneurs? High-performance people? What is there approx age? Where do they live? Are they single? Married? What do they do for fun? What causes do they give to? What kind of clubs do they belong to? Where do they vacation? Do they go to church? How do they spend money?
Identify Your Strengths
Ask yourself the following question: What do I love to talk about or do that will set me apart from my competition? Your goal for this step is to find out your “bold zone” that people will talk about and that you will even get referrals for. Bold prayer is this zone for me. It set me apart naturally as it was something that was an adamant part of my identity. I want to encourage you not to worry about mixing “God” and your business. BE YOU and BE YOU BOLDLY IN YOUR BRANDING.
Who will pay with gratefulness for what you do?
How can you create packages, programs, and products to serve at multiple levels? What will your price range be and what exactly can you provide in an over the top way to ensure you are going to be talked about and referred in an excellent way?
Do The Work To Build Credibility
When you are an unknown figure and have no secure platform such as television, radio or a book you have published, you have to create it yourself. The easiest way to do this is through a website, weekly and monthly service offerings, building a list and creating products so that you develop name brand recognition. What happens eventually is by being faithful to steward all of this, your circle of influence is enlarged, and you are possibly given an open the door to the media or larger audiences.
The bottom line is your core values, your leadership and what you want to accomplish mission-wise for your audience is what your brand rotates around. WHO YOU are and what you want to produce in their lives. Your business name is just an extension of who you are in your personal life. The tighter identity work you do in your leadership, the better your branding clarity will be. Enjoy your branding work! Need help with discovering your boldest identity zone?
Join me for this free series where I take you through my 14 days of discovering your boldest identity zones and how to become a messenger in an authentic way!