How To Determine Ahead If Your Audience Will Pay For Coaching

Have you been wondering how some people make money life coaching and others don’t? In this week’s FREE TRAINING I explain to you why some people can’t get traction with their business.  People happily pay for what they value and what they need so it is important you discover who really you can stay in business long-term serving. 

The truth is 42% of start ups fail just because they don’t assess the market need before they begin. I love to hear my clients tell me they feel led of the Lord to launch a coaching business but the truth is, even Rick Warren did market research before launching Saddleback church. (Like 6 months worth) 

You have to ask yourself this question: Are the people I want to help receive transformation in a place emotionally where they will GLADLY invest money in my fee’s. If not, you can coach but you won’t be able to really keep a pipe-line filled with enough of these clients for you to stay profitable. 

Now, here’s the challenge a lot of new to marketing coaches have. They want to choose for other people what they think is valuable for them and not just work with them on solving their current pain. 

This takes you thinking about the area’s of your life you have genuine confidence in (because you overcame it through Christ) and also what the majority of people want to solve at any given time. For example, let’s look at what people want to solve at the beginning of every year. Read this article about the top 9 things to know about the diet industry just so you can see where people’s mindsets are moving to since this is 71% of what Americans want every year! 

Here are the top 10 New Year’s resolutions according to a survey of 2,000 people in 2019:
  • Diet or eat healthier (71 percent)
  • Exercise more (65 percent)
  • Lose weight (54 percent)
  • Save more and spend less (32 percent)
  • Learn a new skill or hobby (26 percent)
  • Quit smoking (21 percent)
  • Read more (17 percent)

So, here are more questions to ask yourself as you grow your leadership and consider launching a business coaching. 

1. Do I understand how to recognize what clients will invest in my coaching or which one’s honestly I need to have something free going on to help them take the next step? If you are stumped here, you could attend my Mindset Retreat or you could sign up for either the Leadership or Business Training as both these programs include in depth training on how to recognize where to lean your coaching niche. People do go from free to fee all the time with me but I have a process in place for this to occur authentically.  If you don’t, I offer a very disciplined, homework required to stay in, free group that will help you become a bold influencer step-by-step.  

2. Can I discern whether I need to partner with some counselors or can I market my coaching niche directly to my ideal client? In today’s video I break down for you some basic’s of where you can begin to discerning whether you need to send your client to a counselor or if they have what it takes to for coaching. Watch that here. 

3. Am I willing to start leading a small group right now and begin to do market research? This is something I recommend to everyone who wants to grow in their ability to make disciples as well as fine tune their ability to cause people to take action. During this time I recommend you write down all your participants reason’s they joined your group, (pain problem) what specific life challenges they had during your sessions and what exact results did you help them achieve. Write all this down because as you become more serious about or your ready to launch your business or grow your ministry, you can use this information to identify your boldest identity zones of coaching and also the kind of people that are being attracted to you effortlessly. You will also want to get very specific testimonials from these individuals. 

Feel like you’re dealing with some spiritual warfare as you pursue your dream to coach and speak? Let me send you 4 Phases of Spiritual Warfare free for a limited time or you can buy the soft cover book on Amazon.


3 Ways To Convert Clients Through Your Blog

At the beginning of my business, I really struggled with how to blog, market and serve clients all at the same time. I didn’t have anyone open the door for me to speak so I had to come up with creative ways for people to understand how I served and how I could help them receive the results they were looking for.

I found out fast that consistent service was one of the most important things about growth. I thought about myself in the pulpit every Sunday. It would require me to really come up with specific strategies on how to help people grow. There was no maybe or I don’t feel like serving. I took my “businistry” seriously and you will have to also.

Here are three things you can do to create conversions without coming across pushy!

Vision cast and them offer to help them accomplish that

When I began my business, I created momentum and buzz with a free monthly tele-seminar by picking a topic that I knew my clients wanted to solve. I then wrote three blogs in a month that peaked curiosity and activated their faith that this was solvable. At the end of every blog, I put a link for them to sign up for my free call and then on the fourth blog, I told them what I was going to solve for them if they showed up live to listen to my call. I basically used my blogs as a script with some minor adjustments and then on the call I gave them a couple molecular points that I hadn’t talked about the blog. I also made a time-sensitive offer that if they moved forward within two days, they received a discount.  I did this every month for two years until I built up enough business to fill my pipeline consistently. When I finished the call, I turned it into a video or training in my private programs for new clients.

Create a product and then link to it in your author box

Basically, you share a little about yourself and where you an expert and then link to your current program. Always make sure where you drive traffic has a compelling sales landing page and easy check outbox. When you are ready to begin to pay for advertising on Twitter, Instagram or Facebook, you can figure out what your most popular blog is and then just place your offer on the bottom.

Lead them to a great opt-in-offer

This is an extremely effective way to convert leads IF you have a “how to solve” series that people want to sign up for. This requires you to get very clear on exactly WHO you think your clients are and what they need to solve to go the next level in their growth. This is work I do with my Leadership team as it takes trial and effort as well as specificity.  As you market, you can get up to 100 new leads a month to add to your list for as little as $5 a day. As you continue to serve on your weekly newsletter, you will convert to your current offers of what you have going on. Remember, this process takes time as people do not typically sign up for programs, coaching or buy products the first month they sign up on your list. However, if you serve consistently and well with excellent content, you will grow in a paced manner.

The biggest challenge people have is not blocking time EVERYDAY to market your business. You can’t expect clients to contact you unless you give them a compelling reason to do so. You must strategize and take time to build a funnel system so while you’re serving clients, you’re list is growing.

Need more strategies on how to grow your first $25,000 in Christian coaching? Begin with my START NOW package. It’ free and comes with an audio that is power-packed with the mindsets that will make you thrive.

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