You might be like me in that you want to be a good steward of your time in regard to social media. When I began my first business over 13 years ago. I looked at Facebook, Twitter, Instagram and other social sites as a huge distraction. One that distracted me from prayer and the deeper things of God. Over time I have discovered that I have been able to encourage people (and clients) with my faith by just thinking ahead about what I want to share and not share (I will tell you about that below!)
If it is used strategically, it’s a great way to share Christ and the work he has done in your life. It also can help you communicate how you serve people. YOU can social media to share your faith by creating an atmosphere on your personal page or business page that people want to invest in emotionally and financially.
Social Media is a leading tool that people use to create and attract people to their brand. Many times Christians just don’t get the power of it and rather get sucked into the vortex of marketing, money and strife filled posts.
In a a survey conducted by Pew Research, Facebook remains by far the most popular social media site. Those on Facebook remain highly engaged with 70% saying they log on daily, including 43% who do so several times a day. Here’s what is at the heart of social media: We engage in it:
- To bring valuable content to others. 49% say sharing allows them to inform others of products and people they care about and potentially change opinions or encourage action.
- To define ourselves to others. 68% share to give people a better sense of who they are and what they care about.
- To grow and nourish our relationships. 78% share information online because it lets them stay connected to people they may not otherwise stay in touch with.
- Self-fulfillment. 69% share information because it allows them to feel more involved in the world.
- To get the word out about causes or brands. 84% share because it is a way to support causes or issues they care about.
So let’s talk about how you can begin to move towards using your personal page or your business/ministry page strategically:
First of All Develop This Mindset And Watch For This:
When you go to post something on social media check your heart. Are you lonely? Are you needing affirmation or likes in order to feel valuable. We all know this but the bottom line is social media sometimes becomes an automatic tool for checking out of uncomfortable emotions. Just be aware when you are feeling down or negative and instead of getting on social media, go for a walk, work out or take time to pray and confess the word of God over yourself. Don’t process out your frustrations on social media with the political system, people you are offended with or people who have given you crappy customer service. It makes you look petty and manipulative. At best emotionally child-like. Ninety-nine percent of the time there is nothing you are going to say on social media that is going to change people’s minds about their political preferences. Lastly, our identity is in Christ not in being a Democrat or Republican, vegan or meat-eater, You get the point. Be someone who creates courage in others not dilutes it through stress or arguing.
- Define what boldness not brashness is going to look like for you on social media. Here’s how I defined it for myself. I will post and talk like I am sharing with a close friend of mine. I share my heart like I expect to be accepted and I don’t worry about people who are offended by what I share. If they do or have a different opinion I just explain that was my opinion and sometimes even thank them for sharing what they think. Here’s an example:
I got one comment from someone on this post that said the following:
2. Define what you want people to know about you. I am a nerd at heart but I love God and prayer! I have my own business but when I go get my nails done the lady asks me if I have been gardening again because I have horse dirt under my nails AGAIN no matter how much I scrub my nails. I mix up you’re and your all the time in blogs. I mispronounce words that makes me wonder how I ever had the courage to homeschool three of my children. It’s me and I used to be embarrassed about all my flaws. Now I laugh at them because WHO CARES! Life is too short to stress about stuff like this. And honestly, people don’t hire me or become friends of mine because of my syntax and grammar.
And here’s the thing if are trying to grow a non-profit or a business. People naturally gravitate towards authenticity, intimacy and joy. So, that means what? They need to get the REAL YOU! Do you talk about God every waking moment of the day? I don’t know if this makes sense to you but sometimes people use a ministry or a brand as an emotional barrier to intimacy. It’s the difference between operating out of true spiritual authority or positional authority which means you have authority because you have the job.
If you make a mistake and it’s funny, post it. People love to laugh and when they can laugh with you, it creates a trust that you don’t feel the need to be perfect:) Do you love to pray for people? Share something your going to be praying about this week and ask people if they want you to include them in your prayers for that focus. Do you love animals? Post a pic and share something about your walking buddy! Who knows someone may message you and ask to you if they can walk with you! Did you get the opportunity to do something that made you feel great. Share it with how it’s changed you and invite people to do it with you next time! Do you have some tips on how to become a better steward? Post it and tell everyone the results this gained for you. Use your social media as a tool for trust building because the time will come when someone will reach out to you!
Lastly, look at the below words to get your creative juices flowing. If you want pick out 5 to 10 words that you would like people to identify you with. Think on the level if you could produce these attributes in another 10 people this year, how great would that feel!
Remember, this is just for inspiration! You’re not bound by these! Let me know what you do on social media that works in sharing your faith! Love, Bec:)
Ability Abundance Acceptance Accomplishment Achievement Adaptability Adventure Affection Affluence Alertness Ambition Anticipation Appreciation Approachability Artfulness Assertiveness Assurance Attentiveness Audacity Availability Awareness Awe Balance Beauty Being-ness Belongingness Benevolence Blissfulness Boldness Bravery Brilliance Briskness Buoyancy Calmness Camaraderie Candor Capability Care Carefulness Certainty Challenge Charity Charm Chastity Cheerfulness Clarity Classy Cleanliness Cleverness Closeness Cognizance Comfort Commitment Compassion Competence Complacency Completion Composure Concentration Confidence Conformity Congruency Connection
Consciousness Consistency Contentment Continuity Contribution Control Conviction Conviviality Coolness Cooperation Copiousness Cordiality Correctness Courage Courtesy Craftiness Creativity Credibility Cunning Curiosity Daring Decisiveness Decorum Deepness Deference Delicacy Delight
Dependability Depth Desire Determination Devotion Devoutness Dexterity Dignity Diligence
Diplomacy Direction Directness Discernment Discretion Discipline Discovery Discretion Diversity
Dreaming Drive Duty Dynamism Eagerness Economy Ecstasy Education Effectiveness Efficiency Elation Elegance Empathy Encouragement Endurance Energy Enjoyment Enlightenment Entertainment Enthusiasm Exactness Excellence Excitement Exhilaration Expectancy Expediency Experience
Expertise Exploration Expressiveness Extravagance Extroversion Exuberance Evolution Facilitating Fairness Faith Fame Fascination Fashion Fearlessness Fidelity Fineness Finesse Firmness Fitness Flexibility Flow Fluency Fluidity Focus Fortitude Frankness Freedom Friendliness Frugality Fun
Gallantry Generosity Gentility Genuineness Giving Grace Gratefulness Gratitude Gregariousness
Growth Guidance Happiness Harmony Health Heart Helpfulness Heroism Holiness Honesty Honor Hopefulness Hospitality Humility Humor Hygiene Imagination Impact Impartiality Impeccability Independence Industry Ingenuity Inquisitiveness Insightfulness Inspiration Instinctiveness
Integrity Intelligence Intensity Intimacy Intrepidness Introversion Intuition Intuitiveness Inventiveness
Joy Judiciousness Justice Keenness Kindness Knowledgeableness Lavishness Leadership Learning
Liberation Liberty Liveliness Logic Longevity Love Loyalty Majesty Mastery Maturity Meekness Mellowness Meticulousness Mindfulness Moderation Modesty Motivation Mysteriousness
Neatness Nerve Obedience Open-mindedness Openness Optimism Opulence Order Organization
Originality Outlandishness Outrageousness Passion Peacefulness Perceptiveness Perfection Perseverance Persistence Persuasiveness Philanthropy Piety Playfulness Pleasantness Pleasure
Plentiful-ness Poise Polish Popularity Potency Practicality Pragmatism Precision Preeminence
Preparedness Presence Privacy Proactivity Proficiency Professionalism Prosperity Prudence Punctuality Purity Qualification Quietness Quickness Realism Readiness Reason Recognition Recreation Refinement Reflection Relaxation Reliability Resilience Resolution Resolve Resourcefulness Respect Restfulness Restraint Reverence Richness Rigor Sacredness Sacrifice Sagacity Saintliness Sanguinity Satisfaction Security Self-control Selflessness Self-realization Self-reliance Sensitivity Sensuality Serenity Service Sexuality Sharing Shrewdness Significance Silence Silliness Simplicity Sincerity Skillfulness Smartness Sophistication Solidarity Solidity Solitude Soundness Speed Spirit Spirituality Spontaneity Stability Stillness Strength Structure Substantiality Success Sufficiency Support Supremacy Surprise Superb Supremacy Sympathy Synergy Tactfulness Teamwork Temperance Thankfulness Thoroughness Thoughtfulness Thrift Timeliness Traditionalism Tranquility Transcendence Trust Trustworthiness
Truth Understanding Uniqueness Unity Usefulness Utility Valor Variety Victory Vigor Virtue Vision
Vitality Vivacity Warmth Watchfulness Wealth Wholesomeness Willingness Winning Wisdom Wittiness Wonder Worthiness Zeal Zest Zing