Would you like to know how to generate leads in an authentic way? If you want a higher altitude view of the foundations you need to have in place, go back and read this blog first. Without some foundational pages in place on your website, when you speak, when you post on social media, you have nothing to offer a lead that would help them understand who you are and what makes you different then everyone else!
Are you going to be able to go out and FIND 50 or 100 hundred people a month to talk with about what you do specifically and what results they will receive from you? (A great opt-in (START NOW page) will pre-qualify leads so that when you get on the phone with them, they are already ready for what you have to offer.
Have you solved how to generate leads so you can fill your pipeline to overflowing?
Do you feel confident enough to be consistent despite hearing no and being rejected dozens of times a month? (This is huge. With an opt-in, people just unsubscribe if they don’t like what you offer. Rejection can totally wipe out new coaches)
If you answered no to any or all of these, then you need an opt-in offer in place. Here are a couple points for creating your first one so it’s compelling and successful
Make sure before you create it, you’re clear on exactly who your target audience is. Niching will make or break your business.
Don’t solve 15 problems in your opt-in. Solve one or two BIG PAIN POINTS and make it easy for them to sign up. Typically a good opt-in for beginners is 3 to 7 days of molecular coaching. Decide on your topic, invest in buying a lead capture and email automation program and get started writing your opt-in. Again, for example, the idea for horse coach opt-in=> The first 3 things you need to do before you get into the saddle to teach your horse that you’re the boss!
If you’re a horse coach, make sure you only have a START NOW page that is consistent with your programs and products. Remember the job of the opt-in is to make your client HUNGRY to experience your coaching and how you can make life easier and more profitable for them no matter how you’re serving. It sounds rather self-explanatory but you would be surprised at the disconnect people experience between their branding says and what they offer.
Would you like to transform more lives this year through Christian coaching? Need a focused, step-by-step system for putting the foundations in place for your first $25,000 in Christian coaching? Let me send you my START NOW package then so you can get started!